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Itu Kopi Simpang Renggam
A digital marketing campaign focused on increasing customer traffic, improving sales performance, and supporting recruitment needs through targeted online advertising.
Role
Digital Marketing
Industry
F&B
status
Live
Year
2024
Challenge
Itu Kopi was facing two key business challenges — inconsistent sales performance and difficulty finding suitable employees to support its operations.
The campaign needed to attract more customers while also helping the business generate qualified recruitment leads.
Process
I managed the campaign from creative production to campaign execution, including:
Advertisement concept & production
Video shooting & editing
TikTok Ads campaign management
Meta Ads campaign management
Customer acquisition campaigns
Recruitment lead campaigns
Outcome
The campaign helped Itu Kopi achieve significant improvements in both sales and recruitment.
RM90K → RM200K+ / MONTH
Monthly sales increased from a previous maximum of approximately RM90,000 to consistently reaching RM200,000+ per month.
The recruitment campaign also generated suitable employee leads, helping resolve the business's ongoing staffing challenge.
Back
Itu Kopi Simpang Renggam
A digital marketing campaign focused on increasing customer traffic, improving sales performance, and supporting recruitment needs through targeted online advertising.
Role
Digital Marketing
Industry
F&B
status
Live
Year
2024
Challenge
Itu Kopi was facing two key business challenges — inconsistent sales performance and difficulty finding suitable employees to support its operations.
The campaign needed to attract more customers while also helping the business generate qualified recruitment leads.
Process
I managed the campaign from creative production to campaign execution, including:
Advertisement concept & production
Video shooting & editing
TikTok Ads campaign management
Meta Ads campaign management
Customer acquisition campaigns
Recruitment lead campaigns
Outcome
The campaign helped Itu Kopi achieve significant improvements in both sales and recruitment.
RM90K → RM200K+ / MONTH
Monthly sales increased from a previous maximum of approximately RM90,000 to consistently reaching RM200,000+ per month.
The recruitment campaign also generated suitable employee leads, helping resolve the business's ongoing staffing challenge.