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Maahad Tahfiz Al Ansar
A digital fundraising campaign focused on generating public donations and wakaf contributions to support the development of Maahad Tahfiz Al Ansar.
Role
Digital Marketing
Industry
Charity/NGO
status
Live
Year
2021
Challenge
The campaign faced two major challenges in generating sustainable fundraising results:
BUILDING PUBLIC TRUST
Encouraging the public to contribute required a strong sense of trust, transparency and confidence in the institution and its development initiative.
HIGH ADVERTISING COST
As the campaign relied heavily on paid advertising, rising acquisition costs made it increasingly challenging to achieve a healthy return from direct website donations.
Process
1. AD PRODUCTION
Developed advertising concepts and produced creative materials to communicate the fundraising campaign and development initiative.
2. VIDEO EDITING
Produced and edited video content designed to build awareness, communicate the campaign message and encourage public contributions.
3. META ADS — WEBSITE CONVERSION
Initially, Meta Ads were run with a conversion objective, directing potential donors to the website to make their contributions.
4. AI WHATSAPP AUTOMATION
After analysing the return from direct website conversions, the strategy evolved towards WhatsApp-based fundraising. An AI-powered WhatsApp chatbot was introduced to handle enquiries, engage potential donors and facilitate the contribution process.
5. OPTIMISATION & FOLLOW-UP
The new approach allowed potential donors to interact directly through WhatsApp, creating a more conversational and guided fundraising journey.
Outcome
95% OF FUNDING TARGET ACHIEVED
The fundraising campaign has reached approximately 95% of the required funding, with a total of RM7 million in funds raised towards the development initiative.
3X – 10X ROI THROUGH AI WHATSAPP
The transition from direct website conversion to an AI-powered WhatsApp fundraising model resulted in significantly improved campaign efficiency, achieving approximately 3X to 10X ROI across campaigns.
FROM DIGITAL ADVERTISING TO A SMARTER FUNDRAISING SYSTEM.
Back
Maahad Tahfiz Al Ansar
A digital fundraising campaign focused on generating public donations and wakaf contributions to support the development of Maahad Tahfiz Al Ansar.
Role
Digital Marketing
Industry
Charity/NGO
status
Live
Year
2021
Challenge
The campaign faced two major challenges in generating sustainable fundraising results:
BUILDING PUBLIC TRUST
Encouraging the public to contribute required a strong sense of trust, transparency and confidence in the institution and its development initiative.
HIGH ADVERTISING COST
As the campaign relied heavily on paid advertising, rising acquisition costs made it increasingly challenging to achieve a healthy return from direct website donations.
Process
1. AD PRODUCTION
Developed advertising concepts and produced creative materials to communicate the fundraising campaign and development initiative.
2. VIDEO EDITING
Produced and edited video content designed to build awareness, communicate the campaign message and encourage public contributions.
3. META ADS — WEBSITE CONVERSION
Initially, Meta Ads were run with a conversion objective, directing potential donors to the website to make their contributions.
4. AI WHATSAPP AUTOMATION
After analysing the return from direct website conversions, the strategy evolved towards WhatsApp-based fundraising. An AI-powered WhatsApp chatbot was introduced to handle enquiries, engage potential donors and facilitate the contribution process.
5. OPTIMISATION & FOLLOW-UP
The new approach allowed potential donors to interact directly through WhatsApp, creating a more conversational and guided fundraising journey.
Outcome
95% OF FUNDING TARGET ACHIEVED
The fundraising campaign has reached approximately 95% of the required funding, with a total of RM7 million in funds raised towards the development initiative.
3X – 10X ROI THROUGH AI WHATSAPP
The transition from direct website conversion to an AI-powered WhatsApp fundraising model resulted in significantly improved campaign efficiency, achieving approximately 3X to 10X ROI across campaigns.
FROM DIGITAL ADVERTISING TO A SMARTER FUNDRAISING SYSTEM.